PHOENIX (Oct. 25, 2019) – Terrain Race, the nation’s fastest-growing obstacle course race, returned to the Pittsburgh area on October 12th, at Monroeville Community Park. Despite light rain, the event was a fun, outdoor challenge for participants that generated significant economic impact in the borough of Monroeville. Terrain Race is produced by CoolEvents, the nation’s largest experiential event company, and this date was presented in association with Visit Monroeville and V.M. Sports.
“For this specific weekend, hotels in the Monroeville-area were filled to capacity,” said Sean Logan, V.P. Community Relations for Visit Monroeville. “That is roughly 1,400 hotel rooms. Thousands of participants came into Monroeville, some for two days, staying, eating, and shopping in our community.”
The number of participants and spectators exceeded 7,500; with over 4,000 event participants residing outside of Allegheny County.
“When the figures were calculated via the Economic Impact Calculator, established by the National Association of Sports Commissions, the overall economic impact brought to the area from the Terrain Race was over $10 million,” continued Logan. “We couldn’t be happier with how the entire city of Monroeville rallied around Terrain Race,” said Justin Muir, Business Development Specialist at CoolEvents. “We would like to give special thanks to Visit Monroeville, Monroeville Recreation and Parks, and Forbes Hospital for their tireless efforts which helped streamline the entire operation and execution of Terrain Race.”
The community support even extended to City Hall, as the Mayor of Monroeville, Dr. Nicholas J. Gresock, participated in the event. “We were thrilled with the outcome of Terrain Race,” said Dr. Gresock. “It was very well organized, a lot of fun, and had a very positive economic impact on our community. We can’t wait to schedule our next one.”
Terrain Race was recently voted Best International Obstacle Race at the Challenge Awards Presented by Runner’s World.
CoolEvents, LLC offers a variety of unique, experiential running and obstacle events that attract thousands of participants who share a passion for running and helping others. The Company is in the middle of the 2019 event season that will see in excess of 150 events over six national tours. These include: Terrain Race, the country’s fastest-growing obstacle course race; Bubble Run, the largest daytime 5K run in the country; Blacklight Run, and Foam Glow, the largest night-time glow runs in the country; and Blacklight Slide, the world’s only five-story-high waterslide with neon glowing water. The Company recently added Muddy Dash, a new muddy fun run tour, to its schedule. Cool Events supports childhood cancer awareness and has donated more than $5 million since inception to children’s charities including Phoenix Children’s Hospital/Children’s Miracle Network. 2019 saw one dollar from each registration going to the Company’s official charity partner, 1Wish, whose vision is “to assist as many families and communities in delivering that 1Wish for a child with a life-altering illness.”