Privacy Policy

We at CoolEvents Inc. (including our affiliates CoolEvents Inc./1n3 LLC/ BlackLight Run®, Foam Glow™ 5K Run, Bubble Run®, BlackLight Slide™, Muddy Dash™, Terrain Racing®, Blacklight wars TM ,   “we”, “us”, “our”) are strongly committed to protecting the privacy of your personal information. This privacy policy (“Privacy Policy”) is applicable to the primary CoolEvents Inc. website and related CoolEvents Inc. websites including:,,,,,, (the “Sites”).


Depending on the type of service or location where the services take place, different Cool Events entities will be the data controller in relation to your personal data. The data controller is CoolEvents, Inc. and the CoolEvents affiliate(s) named when your personal data was collected or the affiliate(s) identified in the Cool Events media source (website, email, etc.) that referred you to this Privacy Notice.

  1. Purpose

This Privacy Policy is intended to let you know: (1) the kinds of personal information we may gather during your visit to our Sites, (2) why we gather your information, (3) what we use your personal information for, (4) when we might disclose your personal information, and (5) how you can manage your personal information.

Please be advised that the practices described in this Privacy Policy apply only to the information we gather on our Sites. They may not apply to information you provide to third party sites or registration company we utilize for event registration purposes, to other third parties with links on our website, or to vendors, sponsors, partners, affiliates or social networking sites such as Facebook, YouTube, Twitter, etc. Please review their separate privacy policies.

  1. Your Acceptance


By visiting our Sites, you accept and consent to the practices described in our Privacy Policy. If you do not agree to the terms of our Privacy Policy, please do not use our Sites.

We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Sites following the posting of changes to these terms will mean you accept those changes.


  1. Contact

If you have any questions about this Privacy Policy, do not see your concerns addressed here, or wish to make changes to any personal information we have collected, you should contact us by email at


  1. Information We May Collect

Except as disclosed below, we do not sell, barter, give away, or license your personal information.

(a) Information You Provide to Us. If you have registered with CoolEvents, or ordered items from us, you may have provided us with your name, email address, telephone number, postal address, postal/ZIP code, gender, bank account details, and payment information. If you entered an event you may also have provided your date of birth, photograph, and information about the person who serves as your emergency contact.


We also may collect and store your Personal Information that we receive from other sources, i.e. race registration company we utilize when you register for an event.  Please be advised that they have their own privacy policies and you should refer to them for any questions you may have about the information they may collect about you when you register for one of our events.


(b) Information We Collect Automatically. Even if you do not request a newsletter or fill-out a survey, when you interact with our Sites, we may collect certain information. For example, our servers keep an activity log that tracks all visitors to our Sites. The information our servers collect may include, but is not limited to: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times, and referring website’s addresses.


(c) Cookies and Spyware. We do not install spyware on your computer, nor do we use spyware to retrieve information from your computer.


Like many other websites, we, and/or our third party vendors may use cookies, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences (“Cookies”).  We use Cookies to track your use of our Sites and their features. We may also use Cookies to monitor traffic, improve the Sites and make them easier and/or more relevant for your use.


You may occasionally get Cookies from companies with links on our website. We do not control these Cookies, and these Cookies are not subject to our Privacy Policy.

You have the ability to accept or decline Cookies. Most web browsers automatically accept Cookies, but, if you prefer, you can usually modify your browser setting to decline Cookies. For more information on Cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at


 (d) No Information Collected From Children. Our services are not directed to or intended for use by children, except for children who are registered in a CoolEvents activity by their parents or guardians. We will only collect information about children when we have the express consent from the child’s parent or guardian. The information we collect will only be used by CoolEvents and our partners to provide relevant event entries and participation, and to the extent we receive express consent from the child’s parent or guardian, to publish a child’s race results on our website or onsite at an Event.


We need to use the information that you give us about your children to fulfil our agreement with you to provide our services. Consistent with the requirements of the US Children’s Online Privacy Protection Act, the GDPR, and all other applicable laws and regulations, if we learn that we have received information directly from a child under age 16 (or age 13 in certain jurisdictions) without his or her parent’s or legal guardian’s verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use our services. Subsequently, we will delete such information.


  1. How We May Use Your Information


Except as disclosed in this Privacy policy, we do not disclose information about your individual visits to our Website or your Personal Information collected online to any third parties other than those with whom we partner or with whom we are affiliated without your consent.


(a) General.  We use your Personal Information to communicate with you about your interest in CoolEvents and our  company, to help us improve your experience on our Website (including to improve our content and product offerings and to customize the Website’s content and layout), to statistically analyze Website usage, and, in some cases, to promote CoolEvents events and/or to inform visitors to our Website about the individuals and teams in our events, new features to our Website, offerings by CoolEvents (promotions, news, etc.) and other marketing communications we believe will be of interest to you.  We may also use your information to prevent or detect abuses to our Terms of Service/or Privacy Policy, and/or to enable third to parties to carry out technical or other functions on our behalf.  We also use personal information for maintaining records for reasonable periods, and generally managing and administrating our activities; meeting legal, regulatory, insurance, security and processing requirements; and otherwise with consent as permitted or required by law.  We may use the information in the file we maintain about you to resolve disputes and troubleshoot problems.

(b) Use of Anonymous Information. We may use information we collect automatically to help us determine how viewers use our Sites and who our users are in order to improve our Sites. We may also use this information to provide information in aggregated form to our partners and other third parties about how our users collectively use our Sites. We may also use or share this information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary, subject to your consent.

(c) Third-Parties. We may occasionally have third party representatives, agents, affiliates, and partners perform functions on our behalf, such as event registration, marketing, analytics, etc. These entities may have access to your Personal Information, but only as needed to perform their services.

(d) Emergency Situations. We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to applicable law or comply with legal process served on us or our Sites; (b) protect and defend the our rights or property, our Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, the users of our Sites or the public.


  1. How We Share Personal Data
    Your personal data will be used by other CoolEvents affiliates for the purposes described above and for accounting, tax and other administrative purposes.


We may disclose some or all of your personal data to third parties in accordance with contractual arrangements we have in place with them, including representatives, agents, affiliates, and partners that perform functions on our behalf, such as event registration, timekeeping, race results processing, marketing, analytics, IT services, data storage, payment processing, survey and market research.

If we determine it to be necessary, we may also disclose your personal data to a third party: (i) to respond to an emergency or health incident; (ii) to comply with any law applicable to us, a court order, a request from law enforcement or other legal process; (iii) to protect the legitimate rights, privacy, property, interest or safety of CoolEvents, our personnel, customers, business partners or the general public; (iv) in relation to a change in ownership or control of CoolEvents such as a merger, sale, acquisition, or bankruptcy; or (v) to prevent, detect to actual or potential fraud or other illegal activities.


  1. Security

CoolEvents will maintain appropriate security measures to minimize the risk that personal data will be lost, used without authorization, or accessed without authorization. We limit access to your personal information to those who have a legitimate business need to use it. Those who process your information will do so only in an authorized manner and are subject to a duty of confidentiality. We have implemented procedures to deal with suspected security incidents involving personal data and will notify the applicable regulators and you of such incidents as required by applicable law.

  1. Linking to or from Other Websites

Our Sites contain links to other websites, and in some cases, frames other websites, operated by our affiliates, partners or third parties. Please be advised that the practices described in this Privacy Policy for us do not apply to information gathered through these other websites. These other sites may also send their own Cookies to you, collect your data or solicit your Personal Information. Always be aware of where you end up. We are not responsible for the actions and privacy policies of third parties and other websites. We encourage you to be aware of when you leave our Sites and to read the privacy policies of each and every website that you visit.

  1. 9. Your Rights

Under the European Union General Data Protection Regulation, residents of the European Economic Area have important rights regarding access to and control of your personal data, including:

  1. Right of Access:You have the right to ascertain what type of personal data CoolEvents holds about you and to a copy of this personal data.
  2. Right to Complain:You have the right to file a complaint regarding the processing of your personal data to the Supervisory Authority of your Member State.
  3. Right to Erasure:In certain circumstances you may request that we delete the personal data that we hold about you.
  4. Right to Object:When we rely on our legitimate interests to process personal data, you have a right to object to this use. We will stop processing your personal information unless we can demonstrate an overriding legitimate interest in the continued processing.
  5. Right to Portability:You may request that we provide you with certain personal data which you have given us in a structured, commonly used and machine-readable format and you may request that we transmit your personal data directly to another data controller where this is technically feasible.
  6. Right to Rectification:You have the right to have any inaccurate personal data which we hold about you updated or corrected.
  7. Right to Restriction:You have the right to request that we stop using your personal data in certain circumstances including if you believe that the personal data we hold about you is inaccurate or that our use of your personal data is unlawful. If you validly exercise this right, we will store your personal data and will not carry out any other processing until the issue is resolved.

Please bear in mind that your rights in relation to your personal data are not absolute and that we must be cognizant of our legal obligations. If you choose to exercise some of your rights, we may not be able to perform the actions necessary to provide the Services or otherwise achieve the purposes set forth above.

You can exercise these rights by contacting us using the information in the Contact Us section below. We may request that you provide proof of your identity for security reasons and in order to prevent the unauthorized disclosure or misuse of personal data. We will only charge you for requests to access your personal data where they are unreasonable, unfounded or excessive. If we are unable to honor your request, or before we charge a fee, we will let you know why.


  1. Retention of Personal Data 
    We will keep your personal data for the time necessary to fulfill the purposes for which it was collected, including any legal, accounting or reporting requirements. To determine the appropriate retention period, we consider the categories, amount, nature and sensitivity of personal data, the potential risk of harm from unauthorized use of disclosure of the personal data, the purposes for which we process the personal data, if we can achieve the purposes through other means, and the applicable legal requirements.


  1. Assignment

We may change our ownership or corporate organization while providing you with access to our Sites. As a result, please be aware that we may transfer your information to another company that is affiliated with us or with which we have merged.


  1. Changes to this Policy

This Privacy Notice was last updated on June 24, 2019.

We may amend this Privacy Notice on occasion, at our sole discretion. Any change will be effective immediately. You should check this page from time to time to note any changes we make, as they will be binding on you. We will notify you of changes to this Privacy Notice by updating the version date. We may also notify you of changes in other ways, including by email.


  1. Managing Your Information/Opting-Out

You may always opt-out of receiving future email and postal mail marketing and other messages and newsletters from us or request that your information be removed from our Sites or corrected. To make such a request, please contact us at

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