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COOL EVENTS TIMELINE

Cool Events timeline will give the story of how we started and where we are now.
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  • Terrain Race Is Born

    This obstacle course race would later become a CoolEvents brand

  • Blacklight Run Is Born

    Created by Bill and Valerie Spata

  • Bubble Run Is Born

    Created by Brogg Sterritt

  • Foam Glow Is Born

    Created by Bill and Valerie Spata

  • Largest Two-Day Blacklight Run

    Chicagoland event sees 32,000 participants

  • Donated Production Services to Phoenix Children’s Hospital’s Ignite Hope

    Cool Events Donated Production Services to Phoenix Children’s Hospital’s Ignite Hope

     

    In one event and two locations, Phoenix Children’s combined holiday spirit with remembrance, inspiration and a promise to Ignite Hope for others.

    For the 8th year, Ignite Hope – Phoenix delivered on the promise of holiday cheer to patients and families coping with illness and injuries during the season of giving. As the Hospital expands its reach into local communities, the Ignite Hope – West Valley inaugural event was launched simultaneously. Their candlelight walk stopped at Phoenix Children’s Avondale Specialty & Urgent Care.

    Between the two locations, more than 3,000 walkers gathered in a robust show of support. Many participants also engaged in fundraising efforts, raising a record $453,000. Proceeds from the event benefit the Hope Fund, supporting the most pressing needs for technology, research, charitable care and more.

    Preludes to the walk in each location included festive holiday fun, including face painting and photos with Santa. Walkers held battery-lit candles and were greeted by a CCV music team, which capped each event with familiar holiday favorites. The night concluded with the ceremonial lighting of the holiday trees. Donations are still welcome: PCHIgniteHope.com

  • Blacklight Slide Is Born

    The world’s only five-story-high water slide with neon-glowing water

  • Bubble Run Experiences Massive Growth!

    Increases from 9 annual events to 40+ events 

  • Blacklight Run Makes U.K. Debut

    Blacklight Run Makes U.K. Debut

     

  • Largest Single Blacklight Run

    Chicagoland event sees 21,000 participants

  • Bubble Run Becomes Largest Daytime 5K In The United States

    2016 saw over 44 events and 350,000 participants

  • Cool Events Was Formed

    Bringing Blacklight Run, Blacklight Slide, Foam Glow all under one roof while acquiring Bubble Run. 

  • Terrain Race Sees Success in Monroeville, PA

    PHOENIX (Oct. 25, 2019)Terrain Race, the nation’s fastest-growing obstacle course race, returned to the Pittsburgh area on October 12th, at Monroeville Community Park.  Despite light rain, the event was a fun, outdoor challenge for participants that generated significant economic impact in the borough of Monroeville. Terrain Race is produced by CoolEvents, the nation’s largest experiential event company, and this date was presented in association with Visit Monroeville and V.M. Sports.

     

    “For this specific weekend, hotels in the Monroeville-area were filled to capacity,” said Sean Logan, V.P. Community Relations for Visit Monroeville.  “That is roughly 1,400 hotel rooms.  Thousands of participants came into Monroeville, some for two days, staying, eating, and shopping in our community.”

    The number of participants and spectators exceeded 7,500; with over 4,000 event participants residing outside of Allegheny County.

     

    “When the figures were calculated via the Economic Impact Calculator, established by the National Association of Sports Commissions, the overall economic impact brought to the area from the Terrain Race was over $10 million,” continued Logan. “We couldn’t be happier with how the entire city of Monroeville rallied around Terrain Race,” said Justin Muir, Business Development Specialist at CoolEvents.  “We would like to give special thanks to Visit Monroeville, Monroeville Recreation and Parks, and Forbes Hospital for their tireless efforts which helped streamline the entire operation and execution of Terrain Race.”

    The community support even extended to City Hall, as the Mayor of Monroeville, Dr. Nicholas J. Gresock, participated in the event.  “We were thrilled with the outcome of Terrain Race,” said Dr. Gresock.  “It was very well organized, a lot of fun, and had a very positive economic impact on our community.  We can’t wait to schedule our next one.”

     

    Terrain Race was recently voted Best International Obstacle Race at the Challenge Awards Presented by Runner’s World.

     

    About CoolEvents, LLC

    CoolEvents, LLC offers a variety of unique, experiential running and obstacle events that attract thousands of participants who share a passion for running and helping others.  The Company is in the middle of the 2019 event season that will see in excess of 150 events over six national tours.  These include: Terrain Race, the country’s fastest-growing obstacle course race; Bubble Run, the largest daytime 5K run in the country; Blacklight Run, and Foam Glow, the largest night-time glow runs in the country; and Blacklight Slide, the world’s only five-story-high waterslide with neon glowing water.  The Company recently added Muddy Dash, a new muddy fun run tour, to its schedule.  Cool Events supports childhood cancer awareness and has donated more than $5 million since inception to children’s charities including Phoenix Children’s Hospital/Children’s Miracle Network.  2019 saw one dollar from each registration going to the Company’s official charity partner, 1Wish, whose vision is “to assist as many families and communities in delivering that 1Wish for a child with a life-altering illness.”

     

    For more information and updates please follow Cool Events on TwitterInstagram, and Facebook.

  • Muddy Dash 2019 Mini Tour To Conclude In Irvine, CA

    PHOENIX, November 14, 2019 — CoolEvents (“The Company”), the nation’s largest experiential event company, recently debuted its newest national touring event, Muddy Dash.  This mud run kicked off a 2019 mini tour last August in Houston, TX, with stops in Dallas-Fort Worth, TX, and Colorado Springs, CO.  The final date of 2019 takes place in Irvine, CA on November 23rd at Oak Canyon Park.

    Muddy Dash is family-friendly mud run for anyone who wants to have a day of messy fun. Participants can expect to run, walk, crawl, wade, jump, swing, and slide through “over a dozen muddy moments and one clean one.”  All registrants will receive a commemorative Muddy Dash t-shirt, a racer bib, and an exclusive Muddy Dash finisher medal.

     

    The Irvine date takes place at Oak Canyon Park in Silverado, CA (located just outside of Irvine) in Orange County.  The address for the venue is 5305 E Santiago Canyon Rd, Silverado, CA 92676.  Muddy Dashers will take off every 15 minutes, beginning at 7:30 a.m. The first wave of Muddy Dash’s 2020 tour schedule has been launched and features 18 dates across the nation: San Jose, Houston, Oklahoma City, Dallas-Fort Worth, Portland, Seattle, New York, Boston, Jacksonville, Washington DC, Atlanta, Nashville, Orlando, Tampa, Pensacola, San Antonio, Tucson, and Albuquerque.  Additional dates will be announced soon.

     

    “We are excited to bring this unique experience to cities nationwide in 2020 to help support our company’s mission by supporting local charities and hiring local workers around the country,” said CoolEvents CEO Bill Spata.

     

    All registrants for Muddy Dash events in 2020 will each receive the world’s first Augmented Reality Finisher Medal.  These will be high-quality medals that feature an additional augmented reality experience when viewed through the forthcoming CoolEvents app. Muddy Dash is open to ages two and up. Young children are required to be accompanied by a parent or guardian.  “Muddy Dash is for anyone and everyone who wants to get dirty and play like they’re a child again,” added Spata.

     

    About CoolEvents, LLC

    CoolEvents, LLC offers a variety of unique, experiential running and obstacle events that attract thousands of participants who share a passion for running and helping others.  The Company is in the middle of the 2019 event season that will see in excess of 150 events over six national tours.  These include: Terrain Race, the country’s fastest-growing obstacle course race; Bubble Run, the largest daytime 5K run in the country; Blacklight Run, and Foam Glow, the largest night-time glow runs in the country; and Blacklight Slide, the world’s only five-story-high waterslide with neon glowing water.  The Company recently added Muddy Dash, a new muddy fun run tour, to its schedule.  Cool Events supports childhood cancer awareness and has donated more than $5 million since inception to children’s charities including Phoenix Children’s Hospital/Children’s Miracle Network.  2019 saw one dollar from each registration going to the Company’s official charity partner, 1Wish, whose vision is “to assist as many families and communities in delivering that 1Wish for a child with a life-altering illness.”

     

    For more information and updates please follow Cool Events on TwitterInstagram, and Facebook.

  • How Augmented Reality Works

    Visitors try a virtual reality head-mounted headset Microsoft HoloLens during the Viva Technology show on May 25, 2018 in Paris, France. Viva Technology brings together 5,000 startups with top investors who shape the future of the internet. CHESNOT/GETTY IMAGES
    With each step forward in the digital revolution, “The Matrix” becomes less like fiction and more like reality. That’s in part because hardware engineers and software developers continue to refine their augmented reality technologies, making the line between real and virtual life ever blurrier, no matter how much Keanu Reeves squints in an effort to differentiate the two. Augmented reality (AR), it seems, may soon be the true reality for us all.

    Augmented reality is the blending of interactive digital elements – like dazzling visual overlays, buzzy haptic feedback, or other sensory projections – into our real-world environments. If you experienced the hubbub of Pokemon Go, you witnessed augmented reality in action. This (once incredibly popular) mobile game allowed users to view the world around them through their smartphone cameras while projecting game items, including onscreen icons, score, and ever-elusive Pokemon creatures, as overlays that made them seem as if those items were right in your real-life neighborhood. The game’s design was so immersive that it sent millions of kids and adults alike walking (and absentmindedly stumbling) through their real-world backyards in search of virtual prizes.

    Google SkyMap is another well-known AR app. It overlays information about constellations, planets and more as you point the camera of your smartphone or tablet toward the heavens. Wikitude is an app that looks up information about a landmark or object by your simply pointing at it using your smartphone’s camera. Need help visualizing new furniture in your living room? The IKEA Place app will provide an overlay of a new couch for that space before you buy it so that you can make sure it fits [source: Marr]

    But AR is more than just smartphone fun. It’s a technology that finds uses in more serious matters, from business to warfare to medicine.

    The U.S. Army, for example, uses AR tools to create digitally enhanced training missions for soldiers. It’s become such a prevalent concept that the army’s given one program an official name, Synthetic Training Environment, or STE. Wearable AR glasses and headsets may well help futuristic armies process data overload at incredible speeds, helping commanders make better battlefield decisions on the fly. There are fascinating business benefits, too. The Gatwick passenger app, for example helps travelers navigate the insanity of a packed airport using its AR app.

    The possibilities of AR tech are limitless. The only uncertainty is how smoothly, and quickly, developers will integrate these capabilities into devices that we’ll use on a daily basis.

  • WHAT IS AUGMENTED REALITY?

    Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world. AR let us see the real-life environment right in front of us—trees swaying in the park, dogs chasing balls, kids playing soccer—with a digital augmentation overlaid on it. For example, a pterodactyl might be seen landing in the trees, the dogs could be mingling with their cartoon counterparts, and the kids could be seen kicking past an alien spacecraft on their way to score a goal.

     

    With advances in AR technology, these examples are not that different from what might already be available for your smartphone. Augmented reality is, in fact, readily available and being used in a myriad of ways including as Snapchat lenses, in apps that help you find your car in a crowded parking lot, and in variety of shopping apps that let you try on clothes without even leaving home.

     

    Perhaps the most famous example of AR technology is the mobile app Pokemon Go, which was released in 2016 and quickly became an inescapable sensation. In the game, players locate and capture Pokemon characters that pop up in the real world—on your sidewalk, in a fountain, even in your own bathroom. Games aside, there are as many uses for AR in our everyday lives as there are Pikachu on the loose in Pokemon GO. Here are just a few examples:

     

    Enhanced navigation systems use augmented reality to superimpose a route over the live view of the road. During football games, broadcasters use AR to draw lines on the field to illustrate and analyze plays.
    Furniture and housewares giant IKEA offers an AR app (called IKEA Place) that lets you see how a piece of furniture will look and fit in your space. Military fighter pilots see an AR projection of their altitude, speed, and other data on their helmet visor, which means they don’t need to waste focus by glancing down to see them.

     

    Neurosurgeons sometimes use an AR projection of a 3-D brain to aid them in surgeries. At historical sites like Pompeii in Italy, AR can project views of ancient civilizations over today’s ruins, bringing the past to life.
    Ground crew at Singapore’s airport wear AR glasses to see information about cargo containers, speeding up loading times

  • 5 Innovative Examples Of Augmented Reality In Action.

    The emotional connections people make with brands through sight, sound, and motion are undeniable. We’ve seen it with television and digital video. But as technology continues to evolve, customer experiences are moving away from just what people see to immersing them in the brand experience itself.

    One technology that’s truly shaking up the landscape is augmented reality (AR), which superimposes an image onto a user’s view of the real world and enhances it with sound, touch, and even smell. Indeed, AR is blurring the lines of reality.

    Of course, as consumers become more receptive to AR experiences, organizations, too, are trying to figure out appropriate use cases. The promise? Get a user into an immersive AR environment that ignites multiple human senses, and receive an unprecedented level of engagement.

    While AR is still in its early days, here are five organizations that, we believe, demonstrate how AR will one day change the world.

    Pepsi MAX
    PepsiCo recently pranked commuting Londoners with an AR-enabled bus stop display. Travelers were shown a prowling tiger, a meteor crashing, and an alien tentacle grabbing people off the street. A mere description doesn’t do the program justice. See for yourself:

    U.S. Army
    The United States Army is giving soldiers improved situational awareness with the use of AR technology. The tech, called “Tactical Augmented Reality” (TAR), is essentially an eyepiece that helps soldiers precisely locate their positions as well as the locations of others—both friend and foe.

    TAR will one day replace night-vision goggles, as it enables soldiers to see in the dark. It will also replace the handheld GPS system that soldiers carry today to approximate their positions. The eyepiece is connected wirelessly to a tablet that soldiers wear on their waists, plus it’s wirelessly connected to a thermal site mounted on their rifles or carbines. Here’s the cool part: If a soldier is pointing his or her weapon, the image of the target, plus other details ,such as the distance to target, can be seen through the eyepiece. https://www.youtube.com/watch?v=x8p19j8C6VI

    Acura
    This month, Acura live-streamed an AR race featuring its 2018 TLX sedan. From behind the wheel of Acura’s newest model, four influencers competed in the “What a Race” AR experience for the fastest overall time during three-lap individual runs.

    Each lap triggered a new AR course visible to the driver and the Facebook Live audience, with a unique set of visuals and obstacles that tasked the Acura TLX A-Spec’s precise handling to overcome. Cameras mounted to the drivers’ helmets brought viewers directly in on the action. Each driver sported custom-built race helmets with AR technology embedded in an extra-wide visor, allowing for an unprecedented full-color, HD, 180-degree viewing experience. The helmets were connected to a computer in the rear seat that provided the high performance-rendering capacity needed to keep the experience running smoothly and visually sharp at high speeds–all powered by the Acura TLX.

    Disney
    Back in 2015, Disney Research developed technology that makes coloring book characters 3D as they are being colored. The reason we’re including this older example in our roundup? Because it is such a simple application but shows the potential for AR to become a staple in everyday life. See the demo:

    L’Oréal
    L’Oréal partnered with Perfect Corp. to integrate the brand’s makeup collections into the YouCam Makeup app, a move that is challenging the way consumers have traditionally discovered, tried, and bought beauty products.

    Studies show that that the ability to test is vital to today’s beauty shopper, especially for the Millennial generation, which is obsessed with contouring, strobing, and color correcting. The partnership between L’Oréal and Perfect Corp places iPads at beauty counters but also allows consumers to try on makeup conveniently from home or while on the go.

    Currently, the app hosts 64 virtual beauty looks for fans in the U.S., India, Mexico, and Russia. Each look incorporates a collection of L’Oréal Paris products that users can try on and purchase through the app, delivering a unique “red carpet” beauty experience using AR technology.

    BONUS: Watch the video below from Google, which predicts what the world will look like once immersive technology, including VR and AR, becomes, well, more immersed in our everyday lives. Kind of freaky, right?

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